Content marketing is evolving into an essential component of any digital marketing strategy because people are consuming more online content than ever before. Therefore, a well-structured content marketing strategy could contribute to achieving brand-building goals and other key business objectives, such as website traffic, leads and conversions. To begin with,…
Twitter is a fascinating way to spread your message quickly and spark a discussion about a particular topic. The number of followers has a substantial impact on the influence and the diffusion of your message. That is to say, the more followers you have, the more impact you might have.…
Everybody and every brand are present on the social networking platform. The major challenge is not to be online but to build brand awareness and get visibility. Engagement is the fundamental concept that will assist each brand to be visible and also to create a dialog between brands and followers.…
Ένα από τα πράγματα που με εξέπληξαν όταν πήγα Σουηδία ήταν ότι δεν χρησιμοποιούνται οι τίτλοι ευγενείας “Κύριος” και “Κυρία” καθώς επίσης και άλλου τύπου διατυπώσεις, πχ πληθυντικός ευγενείας. Προσπάθησα να ψάξω την ιστορία πίσω από αυτό μιλώντας με κόσμο. Πριν φύγω οριστικά από την Ουψάλα, αποφάσισα να μοιραστώ μαζί…
Nowadays internet plays a key role in our lives so it is possible to say that the online and the offline environments are highly intertwined. Specifically, young people use the internet for entertainment, socializing and gaining information. It has been observed that young people usually seek for two kind of…
Social networks became an important dimension of our lives, especially if we refer to young people who could be characterized as “digital natives”. Generally speaking, social networks have a strong impact on the way we communicate and interact with each other; consequently they may play a key role in the…
Ένας παράγοντας ο οποίος καθορίζει σε μεγάλο βαθμό το κοινωνικοπολιτικό γίγνεσθαι είναι η εκπαίδευση. Οι εκπαιδευτικοί, ιδίως όσο αφορά τις μικρές ηλικίες παίζουν σημαντικό ρόλο στην διάπλαση του χαρακτήρα ενός παιδιού. Η έννοια φύλο έχει δύο διαστάσεις, την βιολογική και την κοινωνική. Το βιολογικό φύλο του ατόμου (sex), είναι γενετικά…
Maria Strati